Step 1 of 5

Tell us
what you do.

Nothing technical, nothing formal. Talk like you would to a friend.

This questionnaire matters to us: the more detail you give us, the better the result. Take all the time you need. If a question does not apply to you, you can skip it — no problem.

Full name *

Name of your business or project *

What exactly do you do? * Describe it as if you were explaining it to someone who knows nothing about your line of work.

Do you already have a website?

Yes, I have a website No, I do not have a website

What area do you work in?

LocalMy town or my area RegionalMy region or county NationalThe whole country Online / WorldwideI work online, with no geographic limits

Have you already settled on your brand name? (optional)

Yes, it is final Yes, but open to suggestions No, I need help choosing a name (we look at that separately)

What sector do you work in? (optional)

Step 2 of 5

Who are you
talking to?

We want your site to speak straight to your ideal customer. The more you tell us about them, the better.

What is your typical customer like? * Age, background, what worries them, why they choose you rather than someone else…

Why should someone choose you and not a competitor? * Your main strength. It could be the price, being specialised, being close by, experience… anything that makes you different.

What tone do you want to use with your customers on the site?

Friendly and directCasual and to the point Professional and formalSerious and a little distant NeutralNeither too formal nor too casual

What do you want visitors to do when they land on the site? You can pick more than one.

To call me on the phone To email me or use a form To book an appointment To come to my shop or practice To see my portfolio or past work To understand what I do and think of me when the time comes

Step 3 of 5

What will be
on your site?

With this information we build the structure and the words. The more detail you give, the better the result.

What kind of site do you picture for your project? There is no best answer — it depends on your business. Pick the one closest to what you have in mind.

Landing page

Everything on one page, discovered as you scroll. Simple, direct and built to convert.

Cheaper
A clear, direct message
Ideal for one main service

Multi-page site

Several pages (Home, Services, About, Contact…) with a navigation menu.

More content and more detail
A clear structure by section
Ideal for several services

No preference — decide what suits the projectYou choose what works best for the project and the budget

What services or products do you offer? * Make a list, one per line. Add the price if you want it shown.

Do you have a logo? *

Yes, I have a logoI will upload it here No, I need you to design oneWe will price it separately I have no logoJust use the name

Upload your logo in high resolution. Accepted formats: PNG, SVG, AI, PDF, JPG · Max 15 MB per file.

🖼️

Drag your logo here or click to browse

PNG · SVG · AI · PDF · JPG

Or is it on Google Drive, Dropbox or another cloud? Paste the link (optional):

Do you have photos of the business, of you or of your work? *

Yes, I have good photosI will upload them here I have a few, but not many or not great qualityI will upload them anyway I have no photosUse stock images

You can upload several photos at once. The more the better. JPG · PNG · WEBP · Max 15 MB per photo.

📸

Drag your photos here or click to browse

JPG · PNG · WEBP · You can select several at once

Or are they on Google Drive, Dropbox or another cloud? Paste the folder link (optional):

The text on the site… *

I will write them myselfI will upload them or write them here I want you to write themI will give you the basic information Somewhere in betweenI write some parts and you fill in the rest

You can write or paste the text straight in here, upload a Word/PDF document, or both.

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Or upload a document (optional)

Word · PDF · TXT · Pages

Do you have testimonials or customer reviews we can use?

Yes, I have written testimonialsI will write them here I have reviews on Google or social mediaI will send you the link I have none, but I can get someI will ask my customers to write some I have no testimonials

Paste the direct link to your reviews on Google, Trustpilot, Tripadvisor or wherever they are.

Step 4 of 6

Structure
and features.

Tell us how you want the site organised and what it needs to be able to do.

What is the MOST important thing you want your site to do? *

For people to find me on GoogleSEO and search ranking For visitors to get in touchConversion For people to see how professional I amBrand image For people to understand my services in detailDetailed information I am not sure, let us decide together

Roughly how many pages do you need? *

5–8 pages 8–12 pages More than 12 (tell us roughly how many)

Do you want a blog or a news section?

Yes, I will update it regularly Yes, but only now and then Not for now

An online booking or appointments system?

No, just a contact form Yes, something simple (a built-in Calendly, say) Yes, a full system with its own calendar

How many languages do you need the site in?

English only English + 1 more language (tell us which) Multilingual (3 or more, tell us which)

Do you need the site to connect to another tool? (optional) Mailchimp, CRM, Google Calendar, accounting software…

Anything else about the structure we should know? (optional)

Step 4 of 6

Your online
shop.

Tell us what you are going to sell and how you want the shop to work.

What kind of products do you sell? * Describe it briefly.

Roughly how many products will you have in the shop? *

Up to 20 products 20-50 products More than 50 (tell us how many)

Do your products have variants (size, colour, etc.)?

Yes, most have variants Some do, some do not No, they are one-off products

Which payment method do you prefer? * You can pick more than one.

Stripe (credit/debit card) PayPal Apple Pay / Google Pay Bank card (through my bank) Bank transfer I do not know, advise me

Where do you sell? *

My country only My country + the European Union Worldwide

Which delivery options do you offer? * You can pick more than one.

Cash on delivery Standard delivery Express delivery 24/48h Collection in store / click & collect Digital (downloadable products) Other (tell us more)

How do you manage your stock? *

Physical stock, inventory to keep Made to order, no real stock A mix of the two

Step 4 of 5

What do you want it
to look like?

You do not need to be a designer. Just tell us what you want to get across.

What do you want people to feel when they visit your site? *

Trust and reliabilityformal, understated, professional Warm and approachablehuman, easy to talk to, friendly Creativity and originalitydifferent, distinctive, one of a kind Practical and cleardirect, simple, no frills Modern and innovativecurrent, tech-led, full of energy

In 2-3 words, how would you describe that feeling in your own words?

Which look do you prefer?

Aa

Clean and uncluttered

Simple letters, everything very crisp.

Aa

Classic and elegant

Letters with detail, more traditional.

Aa

Personal and handmade

Letters with character, handwritten.

Do you have colours you prefer?

Yes, I have colours No, you decide for me

Are there any sites you like and want to use as a reference? From your sector or any other. Paste the URLs and tell us what you like (the design, the colours, the way it is organised…).

Step 5 of 5

One last push.
We are almost there.

The contact details that will appear on your site, and two or three technical questions.

Your email * So we can send you the preview when it is ready.

Phone number to show on the site *

Public contact email * The one visitors to your site will see. Use the same email as above

WhatsApp contact (optional) If you want to add a WhatsApp button to your site.

Physical address (optional) Only if you want it to appear on the site.

Social media (optional) The ones you want to link to from the site.

Do you have a domain name (www.yourdomain.com)?

Yes, I have a domain No, I need help with it I do not know what that is

Do you have hosting (a server to keep the site on)?

Yes, I have hosting No, I need help with it I do not know what that is

Is there an important date or a deadline? (optional)

Anything else you want to tell us? (optional)

Tell uswhat you do.

Who are youtalking to?

What will beon your site?

Structureand features.

Your onlineshop.

What do you want itto look like?

One last push.We are almost there.